You are considering a job change. You are evaluating various job offers, considering the job description, salary, location, and flexible work options. Perhaps you have already advanced to the interview stage. But do you have enough information about your potential employer?
Whether you are looking for a new job or preparing for your first interview, gathering enough information about the company you are applying to is crucial. Success in an interview depends not only on your experience and skills but also on how much you know about the company.
Preparation is key to success
Knowing the strengths and weaknesses of the employer will help you make better decisions and ask informed questions during the interview. This shows that you have thoroughly prepared for the interview and that you have a genuine interest in the position. What should you find out before the interview?
Company activities: What does the company do and how?
Financial situation: Is the company expanding or in decline?
Competition: Who are the main competitors?
Open positions: What positions are currently vacant?
Requirements: What education and experience are required?
Your added value: What can you offer the company?
Information Sources
Thanks to the internet, you have access to a vast amount of information. Explore the company’s website, social media, annual reports, and employee reviews on platforms like Glassdoor or Indeed.
Be proactive
Through LinkedIn, you can gather information about people who already work at the company. For example, you can view the profile of the person you are going to meet and look at their work history and main job responsibilities. Use your contacts and ask around your network for references about the company. Read industry journals and keep up with current trends.
Working with recruitment consultant?
Collaborating with a recruitment company or a recruitment consultant, gives you additional chance to gather information, not only about the company but also about the person you will meet or the team you will be part of. A consultant from the recruitment agency may know a lot about the company and its practices or habits, so take advantage of this opportunity and ask your consultant for as many details as possible.
Set a strategy
Develop a targeted strategy for gathering information. Identify the industry you want to work in and pinpoint potential employers. Find specific individuals who can provide you with more information or offer you an interview opportunity. If the company you would like to work for does not currently have any open positions, don’t despair. Connect with relevant individuals on LinkedIn, follow their activities, and be persistent.
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